The Obama administration has always wanted to nudge people,
that is, to get them to do the right thing by giving them a slight push in the
right direction. Nudging sounds a lot better than forcing.
The idea came from behavioral economics, and it has felt, to
many, like a new way to manipulate citizens, to get them to do what the government
wants them to do, whether they like it or not.
The obvious question about nudging has always been: what
makes you think that government bureaucrats and even legislators know what is
best for you? Nudging seems to be a new way to give your freedom to the government.
Nothing very new there. Just the method, not the goal.
You recall Michelle Obama’s signature achievement, the
Healthy, Hunger-Free Kids Act. One may question whether MO was the best placed
to promote healthy dieting, but by now we know that the program, whereby the
government dictates what children eat for lunch, has failed abysmally.
One needs to mention, yet again, that nutritional science
is, to put it mildly, in constant flux. Many of the beliefs about what we
should or should not eat have turned out to be nonsense. And yet people still
follow them as though they were holy writ. We have managed to produce the
most obese nation on earth, a nation that is obsessed with dieting.
To keep the nutrition side in perspective, I recommend a
summary of the food myths that prevail in America today, by Dr. Joy Bliss.
In any event, the Healthy, Hunger-Free Kids act has produced
so many unhealthy, hungry kids that even the New York Times has noticed.
According to Kate Murphy’s news analysis the program has
caused children to hate lunch and to throw out their food. Think of all the
hungry children around the world, our parents used to tell us. Now our
government has found a way to induce children to waste food. If it had been
trying to nudge them in that direction, it would have been interesting
psychologically, but, as it is, the government is doing little more than
wasting food, bankrupting school districts and teaching children to hate food.
The children who refuse to eat MO’s healthy food are always hungry, so they sneak off
to gorge themselves on whatever they want. Those who eat it feel nutritionally deprived and unsatisfied. Thus, they sneak off to gorge themselves on whatever they want.
Murphy writes:
Food
and nutrition directors at school districts nationwide say that their trash
cans are overflowing while their cash register receipts are diminishing as
children either toss out the healthier meals or opt to brown-bag it. While no
one argues that the solution is to scrap the law and go back to feeding
children junk, there’s been a movement to relax a few of the guidelines as
Congress considers whether to reauthorize the legislation, particularly
mandates for 100 percent whole grains and extremely low sodium levels, so
school meals will be a bit more palatable and reflective of culinary
traditions.
Of course, the program should be scrapped. If no one is
saying so, then that is the problem. School districts should be given the
freedom to provide lunches that children will actually eat.
Can’t these solons recognize failure when they see it? And,
isn’t the lesson here that, to these great bureaucratic minds, children’s
tastes do not matter. Their preferences do not count. What lesson is that
teaching our children?
Murphy continues:
And
yet, cafeteria operators complain, the new regulations forbid them to serve a
classic baguette, semolina pasta or jasmine rice, much less the butter and flavorful
sauces that often go with them. Never mind that these are staples of diets in
other cultures with far lower rates of
childhood and adult obesity than in the United States.
Keep in mind, behavioral economics is supposed to be
science. Keep in mind that all of the nutritional information that forms the
basis of the program has been shown, by the experience of other countries, to
be nonsense. Here we have yet another case where ideals are blinding people to reality.
Murphy explains:
Consider
that in France, where the childhood obesity rate is the lowest in the Western
world, a typical four-course school lunch (cucumber salad with vinaigrette,
salmon lasagna with spinach, fondue with baguette for dipping and fruit compote
for dessert) would probably not pass muster under the Healthy, Hunger-Free Kids
Act, because of the refined grains, fat, salt and calories. Nor would the
weekly piece of dark chocolate cake.
By
comparison, a typical federally approved school lunch in the United States is a
“reformulated” Philly cheesesteak sandwich (low-fat, low-salt processed cheese
and lean mystery meat on a whole grain bun) with steamed green beans, a potato
wedge, canned peaches and an apple. Students often have less than 20 minutes to
eat this before returning to class, while French children may have as long as
two hours to eat and socialize.
Americans are obsessed with dieting. The French believe in
eating a variety of foods and taking the time to have a conversation during a
meal. They also have the lowest obesity rates in the Western world. Why is this
not relevant?
Why does the track record of the Unhealthy, Hungry Kids Food-Wasting
Program not count?
In Murphy’s words:
Not
surprisingly, American kids, whether pressed for time or just grossed out,
leave much of their meals untouched; particularly neglected are the fruits and
vegetables, which they are now forced to put on their trays before they can
exit the cafeteria line.
The School
Nutrition Association said that 70 percent of school meal programs had
taken a significant financial hit since the new mandates went into effect.
Cafeteria operators from Los Angeles to New York report discouraging amounts of
food waste and declining participation. “We lost 15 percent of our revenue when
we started putting the Healthy, Hunger-Free Kids Act into place,” said Chris
Burkhardt, director of child nutrition and wellness at the Lakota Local School District in
southwestern Ohio. “I talk to P.T.O. and P.T.A. groups and ask how many serve
only whole grains and low sodium foods at home and maybe one hand goes up,”
adding that he’s not convinced that person was telling the truth.
Besides, Murphy continues, these efforts to control children’s
diets are giving them exactly the wrong
attitude about food. It is encouraging unhealthy diets and binge eating, along
with guilt. It is ruining their relationship with food:
In
addition, by forbidding certain foods and coercively promoting others, some
worry that the Healthy, Hunger-Free Kids Act may perpetuate Americans’ uneasy,
binge-prone relationship with food.
Karen
Le Billon, visiting professor of environmental studies at Stanford and author
of “French Kids Eat Everything,” said
in France there was “no guilt or blame around food,” but rather “it’s more
about moderation than deprivation.” Most French children and adults, she said,
have no clue about the caloric content of foods, and the general attitude about
fat, such as naturally found in nut butters, avocados or a creamy piece of
cheese, is “it’s tasty so why not eat it?” — particularly when it promotes
feelings of satiety so you won’t snack between meals.
“It’s
not rocket science and it’s not only the French,” said Ms. Le Billon, who
divides her time between Palo Alto, Calif., Vancouver, Canada and Brittany.
“These are things that parents in other less obese countries, like Japan and
Italy, know and teach their kids but we have somehow forgotten. We are a
culture of constant eating and it’s not working in terms of keeping us at a
healthy weight.”
It’s so obvious that anyone who is not a behavioral
economist can understand it. Moderation in all things. Nothing complicated
about that. A piece of cheese or a slice of chocolate cake makes you feel
satisfied. Thus, you snack less. An MO lunch makes you feel hungry so you are
more likely to binge eat and to feel guilty about it.
Funnily enough, Americans were supposed to be pragmatic.
They were supposed to allow reality to determine the effectiveness or
ineffectiveness of policy. Thanks to the Obama administration and behavioral
economics, such seems no longer to be the case.
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ReplyDeleteRemember, its not what you eat, but who you are eating with, and the quality of the atmosphere. So bringing home McDonald's for supper is fine because you deserve a break today(TM), just make sure to keep up on the table manners with the plastic spoons, don't slurp with your straw and talk nicely.
ReplyDeletehttp://stuartschneiderman.blogspot.com/2015/01/more-family-dinners-please.html
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For family dinners to work their magic, they require adult conversation… not silence, not a television set in the background, and certainly not psychodrama:
Of course, the real power of dinners lies in their interpersonal quality. If family members sit in stony silence, if parents yell at each other, or scold their kids, family dinner won’t confer positive benefits. Sharing a roast chicken won’t magically transform parent-child relationships. But, dinner may be the one time of the day when a parent and child can share a positive experience – a well-cooked meal, a joke, or a story – and these small moments can gain momentum to create stronger connections away from the table.
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p.s. At least "Dr. Joy Bliss" failed to note any myths on soda, or pop as its known in Minnesota.
This comment has been removed by the author.
ReplyDelete"Now our government has found a way to induce children to waste food."
ReplyDeleteOur government has a long-standing program/subsidy that allows all of us to waste food. It's called ethanol. We burn food so we can show off our biofuel chic and give lots of money to Monsanto, ADM, and the mythical "American family farmer." And then we use petroleum byproducts to make agricultural fertilizers so we can raise next year's crop and burn it in our automobiles again.
Meanwhile, the price of corn commodities goes through the roof, and "the poor" we pretend to care about so much can't afford to feed their families. But Barack and Michelle Obama are really, really green people, mindful of our ecosystem. And they really care about "the poor." And they really want our kids to eat square meals. How noble. I cannot imagine why kids hate food and waste it. So does their government. President Obama should look into the teleprompter and scold us to "Stop playing politics" with food. Wanna bet on that?
Let's be honest: parents go to fast food outlets instead of cooking healthy, square meals at home because fast food is cheap, convenient, and readily available. And when you have foodstuffs that have been engineered to maximize olfactory and gustatory pleasure, youngsters don't want to eat anything else. That's what economists and behavioral scientists will tell you. The rest of us know the real reason: most parents are lazy. Think of all the trouble involved. One has to be able to read to follow a recipe. One must to plan ahead to visit grocery store, and perhaps make a list as a tool to simplify the effort. And square meals are more expensive to purchase, and take time to prepare. The Dollar Menu is much easier. McDonald's has been overtly, unashamedly marketing directly to minorities in urban settings for more than two decades. And now Mickey-D's wonders why their wider market has cratered, and profits are down. What kind of lifestyle are you selling?
I'm trying to remember when the hell anyone elected Michelle Obama to anything, never mind to head up a government food program for America's school kids?
ReplyDeleteWTF?
Say What? Supposed to be pragmatic? Well, most Americans are, but politicians and administrators are NOT.
ReplyDeleteThey could have been out working, most had night jobs, even the eight-year-olds. Best Food Truck In LA
ReplyDelete