We are all constantly on the lookout for insights into the human mind. For some people the male mind is especially mysterious.
So when we find a statistic that offers insight into the male mind, our antennae perk up.
That was what happened this morning when I saw a poll that Callaway Golf Corp. took to celebrate the first round of the Masters Golf Tournament.
The question, asked only of male golfers was: given the choice would you rather play Augusta National (the club where the Masters is held) or have a date with Bar Rafaeli? As all red-blooded American golfers know Ms. Rafaeli graced the cover of the most recent Sports Illustrated Swimsuit issue.
The answer: 78% would have chosen a round at Augusta National.
So now you know what really matters to men, or to male golfers.
Then again, the statistic could also mean that most male golfers are happily married or that most are old.