Word is that Megyn Kelly wants to have a daytime television show. Another word is that she will be taking over the third hour of NBC’s Today Show.
As I and several others have mentioned, Megyn’s talent does not seem to be especially suited for daytime. Now, we have some concrete evidence.
When Kelly appeared on ABC’s Good Morning America on November, the ratings tanked. Yes, indeed. GMA viewers took a look at the earnest Ms. Kelly and changed the channel.
Mediaite has the story:
Mediaite has learned that the minute-by-minute ratings for GMA took a major (and surprising) dive during her segment on November 15 to promote her new book, Settle For More.
According to sources with access to those all important and specific network ratings, Kelly appeared for approximately 10 minutes at around 7:31 a.m, during that time, the ratings continued to plummet in particular compared to other days. Network execs across the board apparently expected that the Fox News host’s interview would boost the bottom of the 7 o’clock hour especially since she was discussing controversial allegations against her former boss, Roger Ailes. But– that didn’t happen.
Why didn't NBC know about this? Could it be that it cared more about hurting Fox News than about helping Kelly or even advancing NBC News? If so, Kelly was played.
Right now, Kelly will be off the air until July. Will she pull a Lazarus and return from media death? Or will everyone have lost interest in a self-involved proponent of: leaning in.