Feminists do not want a woman executive to make executive decisions. They insist that she make feministically correct decisions. If she
doesn’t do as they want, they will punish her and undermine her authority.
Feminists do not believe that a woman executive’s decisions
should be judged in the marketplace. They want to judge her themselves in
newspaper columns and blogs. If she does not respect the party line, she will
be excoriated for being retrograde, reactionary and retarded.
Alexandra Levit, for example, has just written a rant about
how Mayer has dashed Levit's great feminist hopes. Feeling rejected and repudiated, Levit
accused Mayer of hypocrisy, of going back to the Dark Ages and of being passive
aggressive.
In her words:
And
what makes it even worse is that such passive-aggressive behavior is so
stereotypically female. You know all the male CEOs out there are
thinking: “leave it to a woman to find an indirect, non-confrontational
way of getting rid of people. If she were a man, she’d just pick up the
axe and cut.”
When Levit uses a psychiatric term like passive-aggressive she
is slandering, and therefore undermining Mayer as emotionally
unbalanced.
Had Levit bothered to think about what she was saying she
would have noticed that there is nothing passive about issuing a directive. Asking
everyone to play by the same rules is neither passive nor aggressive.
If Levit is right that Mayer really wants to cull
the Yahoo staff, then she must also be a mind reader. But then, why
does she think that it is better to be a man about it and to pick up an axe and cut? Why does Levit assume that men are naturally brutal, violent and
abusive?
In truth, most corporate officers, male and female, try to exercise the
greatest tact in firing people. They do not go out of their way to traumatize people
they are obliged to let go.
If Levit is right that Mayer was trying to induce some
people to resign, then the new policy might have been a way to reduce the workforce while allowing
everyone to save face. If that is true, more power to her.
Of course, Levit had wanted Mayer to be a great feminist
role model. Now she is acting like a jilted lover, excoriating Mayer for
failing to fulfill her ideologically driven expectations:
Like
many of you, I had high hopes for Mayer. I thought she would set a great
example for all women who strive to lead families and companies at the same
time. But instead, she has betrayed her biggest supporters and may just
have convinced everyone else why it’s risky to put a woman in a top position.
As for
Yahoo!, it will be interesting to see if and how the company comes back from
this. How much will the inevitable mass exodus of talent
hurt? Will Mayer be forced to reconsider her policy, and how much face
will she lose inside and outside Yahoo! as a result? Will the struggling
company get back on its feet, or, during this disruptive, transitional time
when other organizations are moving forward but Yahoo! is moving backward, will
this be a final nail in the coffin? What do you think?
Allow me to analyze Levit’s rhetorical strategy. I would
have examined the substance of her argument, but there is none.
Even though Mayer’s new policy will not be implemented until
June, Levit has already pronounced it a failure. She describes it as something
that the company will need to come back from.
To the best of my knowledge Levit has no managerial
experience to speak of, yet, she denounces Mayer’s policy as “backward.” Since
other high tech companies, like Facebook and Google have the same policy, though
informally, does she believe that they are backward too?
To Levit, the policy has failed because Mayer’s “biggest
supporters” feel that she has betrayed them. Apparently, she is thinking about
all of her feminist co-cultists who believe that Mayer must make the
ideological cause ahead of her responsibility for managing the company.
Do you honestly believe that anyone ever gets to become a
CEO by putting ideology ahead of a company’s best interst?
When it comes to the question of whether Mayer can lead a
company and a family at the same time, what makes Levit think that she will or
could possibly do both, or that it matters to Yahoo's bottom line?
Clearly, putting a woman in such an important job does
comport a risk, only not the one that Levit identifies. Mayer faces one problem
that no male CEO would ever face. She is being attacked by a band of feminist scolds who are ginning up a lot of bad publicity and are inciting Mayer’s
staff to ignore her directive. These feminists are producing a flood of
agitprop that is designed to undermine Marissa Mayer's authority. And they are doing so because she is a woman. Misogyny, anyone?
Yet, if Mayer rescinds her directive she will, as Levitt
notes, lose face. For a CEO, losing face is very bad indeed. It is extremely
difficult to manage a company if everyone thinks that you will change policies because you have been subjected to outside
pressure.
Those who believe that a woman should have the opportunity
to lead a company should hope that Marissa Mayer succeeds.
Surely, one understands why Marissa Mayer has never had
any use for feminism. But Mayer is not the only non-feminist among the
successful woman executives in Silicon Valley. Many of them have figured out that if you spend your time seeking out grievances you will have less time and energy to do your job.
Hanna Rosin even suggests that Mayer’s success signals the
eclipse of feminism:
When I
interviewed the women in Silicon Valley for my book, The End of Men, my impression was not that they did
not notice that most of the programmers and entrepreneurs were men but that
they willed themselves to ignore it, because dwelling on sexism is “complete
waste of time,” as Lori Goler, Facebook’s human resources director, said in a New Yorker profile of
Sheryl Sandberg. “If I spend one hour talking about how I’m
excluded, that’s an hour I am not spending solving Facebook’s problems.”
If such
a band of smart and successful women have no patience for the term feminism, then the term is, whether
we like it or not, getting relegated to history.