Virgin Atlantic Airlines Goes Woke

If you thought that the madness had merely infected a slew of brain dead kindergarten teachers-- well documented on the Twitter of Libs of TikTok-- you were wrong.

The corporate world is going full woke. The fools who run Virgin Atlantic airlines have decided to take a step toward idiocy by becoming gender woke. They are going to subject their passengers to drag queen hosts and hostesses. They are going to hand out pronoun badges. Will the madness never cease.

Obviously, we should all call on the free market to rectify the situation, by encouraging people to stop flying Virgin Atlantic. One trusts that there are other alternatives available, ones where a company does not grant itself the license to impose its woke ideologies on its customers.

One understands that the new policy is wrapped in the most vapid psychobabble. Because, if you are a corporate director these days, what matters is your command of psychobabble and woke idiocy.

The Daily Mail has the story:

Virgin Atlantic has today updated its uniform policy to remove gendered clothing requirements and introduce pronoun badges in a bid to allow staff to 'wear uniforms that express their true identity'.

Precisely how stupid do you have to be to believe that your true identity is what you believe it to be? How stupid do you have to be to imagine that people should choose uniforms that express said true identity? Were it not for the fact that the venerable Air Force academy is heading down the same path, we would say that there is something in the water, that these people are being drugged.

So, under the aegis of corporate morons, your true identity is whatever you think it is, 

Staff including plane crew and pilots will be able to choose which uniform they wear: the company's 'red' option, previously most commonly worn by female flight attendants, or the 'burgundy' option, previously worn by male flight attendants.

This includes allowing men to wear skirts and women to wear trousers, as well as increasing the uniform options available to non-binary staff members. 

And then there is the mandatory brainwashing, which is now called inclusivity training. It’s all being run by Drag Queens, because nothing is quite so inclusive as drag. Seriously, what is the matter with these people?

Virgin is also introducing mandatory inclusivity training for all its staff at Virgin Atlantic and Virgin Atlantic Holidays, as well as inclusivity learning for tourism partners. 

The airline has teamed up with RuPaul's Drag Race star Michelle Visage in a bid to 'reflect the diversity of its workforce' and 'offer its people a fluid approach to its red and burgundy uniforms, meaning LGBTQ+ colleagues will be able to choose either the red or the burgundy uniform, depending on which best reflects themselves.'

And, of course, everyone will be able to have their own pronouns. The company is going to be handing out pronoun badges, to staff and customers, because otherwise you might cause grievous offense by addressing a he as a she or a they as an it.

The company will also roll out optional pronoun badges which enable staff and customers to display which pronouns they wish to be referred to by. The badges, available from today, can be requested at check-in. 

Virgin describes today's announcement as part of 'an on-going drive to champion the individuality of its people and customers' which includes allowing more customers to choose the gender-neutral 'Mx', 'U' or 'X' markers when booking their flights.

Again, note well the abuse of the notion of individuality. The company thinks that it is now allowing everyone to be whoever they want to be. The company imagines that this is not offensive because straight men and women can still be straight men and women. 

And yet, the assault on sensibility, by forcing people to accept that a man who thinks he is a woman is really a woman, and by forcing people to check everyone’s pronouns before addressing anyone,  turns the airline into theatrical entertainment. How this can be good for business is beyond me.

Tyreece Nye, a non-binary performer and activist who also participated in the campaign, said: 'This policy allows everyone to have a seat at the table. It's not taking away from anyone, it's just allowing everyone from the community to just have a voice.' 

First Officer Alison Porte added: 'It's not about cancelling anyone.

'It's not about removing women or removing men. It's just about more inclusive language.'

Again, note the psychobabble. It’s all about individuality and your true self. And yet, it is also about forcing people to accept others according to who they believe they are. Don't the young people call this cosplay? To say that this is not coercive is just plain stupid.

Juha Jarvinen, Virgin Atlantic's Chief Commercial Officer says, 'At Virgin Atlantic, we believe that everyone can take on the world, no matter who they are. 

'That's why it's so important that we enable our people to embrace their individuality and be their true selves at work. 

'It is for that reason that we want to allow our people to wear the uniform that best suits them and how they identify and ensure our customers are addressed by their preferred pronouns.' 

It gets worse. The company thinks that this is all good for business. Or, at least, it’s good for recruitment.

Estelle Hollingsworth, Chief People Officer, at Virgin Atlantic said at the time: 'It's the best jobs that make people fly, and we couldn't be more excited to be welcoming so many new cabin crew members to the skies with our recruitment drive.

'We're committed to supporting diversity both on the ground and on board, so are seeking people from all backgrounds who aspire to be the friendly, smiling and professional face that is the airline – with the iconic Virgin Atlantic style and flair. 

'We champion difference and individuality, and it's by encouraging all of our people to truly be themselves at work that we uphold an inclusive environment where they each can thrive.'

If the airline can thrive by insulting and offending most passengers, we are effectively screwed. One can only hope that travelers will cancel their Virgin Atlantic reservations and effect a boycott of everything that bespeaks Virgin-- exception given for true virgins.