Saturday, October 21, 2017

Schadenfreude for Megyn Kelly

It’s time for a little more of that special Schadenfreude that we reserve for Megyn Kelly… a woman who had it all, who leaned in, and now seems to have thrown it all away. Keep that in mind the next time you think that leaning in is such a good thing. Keep that in mind the next time you use your career to make a political statement.

Anyway, Kelly’s new morning show on NBC has been a bust. For those who hired her and for Kelly herself, the news keeps getting bad. The Washington Post has the story:

Last year, Kelly was a rising star on Fox News, earning national headlines for her dogged questioning of presidential candidate Donald Trump. But her short tenure on NBC’s “Megyn Kelly Today” continues to be challenging both for her and the network.

The show premiered on Sept. 25, and its ratings continue to tank.

The fallout is so worrisome to the network that other “Today” hosts have begun visiting Kelly’s show as if on a rescue mission, according to the trade publications. Matt Lauer, Al Roker and Savannah Guthrie all recently appeared. It could be “a strategic way to familiarize viewers with faces they already know and boost viewership,” according to Variety.

How do Kelly’s ratings rate with those of her predecessors? Rather poorly, as it happens:

Her ratings aren’t even close to those of her predecessors, Tamron Hall and Al Roker, compared to their show during the same time-slot last year. During her debut week, Kelly’s show was down 12 percent in total viewership from that time slot last year. The second week brought in 24 percent fewer viewers, and the third week saw a 23 percent smaller audience, according to Nielsen data obtained by Variety.

How is Kelly doing against the competition? Not very well there, either:

Meanwhile, the show’s biggest direct competitor, ABC’s “Live With Kelly and Ryan,” has a healthy lead over Megyn Kelly. The ABC program drew 14 percent more viewers than Kelly during her first week and a robust 34 percent more during her second, according to Nielsen data obtained by BuzzFeed News.

For all her caterwauling about wanting to spend more time with her children, Kelly seemed to wanted to stick it to Fox News… and thus to become a feminist heroine.

Unfortunately for her, it seems to have boomeranged. Anyone who thought that Kelly would be a great fit for 9:00 a.m. should find another line of work.


Sam L. said...

I don't watch morning TV; well, not network TV.

Ares Olympus said...
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Ares Olympus said...

It does reminds me, what do they say in baseball? Oh, yes, "...the only field of endeavor where a man can succeed three times out of ten and be considered a good performer." Or we could go with Woody Allen's "70% of success is showing up."

Certainly the will to succeed or fail in the public eye takes a certain sort of courage. But I guess that needed courage is somewhat smaller after you make $10 million a year. You can bank a steep learning curves off of just a few years off that.

Probably its true - alpha men will live and die to make the most money because that's what they love, while most alpha women will never make as much because they don't worship money as the end-all, be-all of a good life.

Anyway for the rest of us who don't want to work so hard, we have our daily spite and ill wishes towards the undeserving once successful people to keep us company.