Saturday, February 29, 2020

What's in the Name: Corona?

It just shows you how well-educated Americas are. Now that the coronavirus may or may not be a pandemic, serious beer drinkers are avoiding Corona beer. 

What's in a name? Apparently, beer drinkers are not taking any chances.

Then again, a few intrepid souls are defying conventional wisdom. See previous post.

From The New York Post, via Hot Air (via Maggie's Farm):

A surprising 38 percent of beer drinkers insisted that they would not, under any circumstances, buy Corona as the deadly virus spreads across the globe, according to the survey conducted by 5W Public Relations.
“There is no question that Corona beer is suffering because of the coronavirus,” Ronn Torossian, founder of 5WPR, said in a statement.
There is no known similarity between the beer and the virus — except for the name.
But Torossian explained how important the name was to the product’s branding.


Sam L. said...

I think the Coors virus is waaaaaaaaaaaaaaaay worse.

ASM826 said...

Remember Ayds? It was a candy like diet aid.

Guess what happened to that in the 1980s?

Christopher B said...

If you look at the actual study only 4% of people link the beer to the virus. 38% of people do say they would never drink Corona but that's just because they prefer other beers.