Wednesday, January 2, 2019

Share the Hate

The world is awash in hatred. So much so that I posted about it yesterday. Fortunately, one enterprising entrepreneur has found a way to monetize hatred. Thank God for capitalism.

Brendan Alper has created a new dating app. It’s called Hater. It matches people based on their mutual hatred, for Trump, for Obama, for good manners, for style, for substance, for the New York Yankees… whatever.

The funny thing is: it works. Or else, it seems to be working. It’s the next step beyond Tinder.

Business Insider has the compelling story:

If you've ever bonded with someone over your shared dislikes, you're not alone — and it could help you find lasting love.

That's the premise of Hater, a dating app that matches you with other users based on things you both hate. The app is only about a month old, but it's amassed about 200,000 users in the US and abroad — it's the No. 1 lifestyle app in Germany right now, the company says — with plans to "take on Tinder."

The principle is this: a couple that shares the same hatred will apparently be more likely to get along. Until they start competing to see who is being consumed by the most hatred. Or else, until they decide to become partners in crime.

Disagreeing on some core issues may affect a couple's ultimate compatibility. If an issue is a deal-breaker for you, you'll at least know how someone stands before you even swipe right.

Good luck finding your match on Hater!

1 comment:

Sam L. said...

I won't need it.